Market Summary — Bangkok Rolex Pre-Owned, June 2026
Our May 2026 estimates, built from public market data (WatchCharts market values, auction results and dealer listings), put average Bangkok pre-owned Rolex prices down 2.1% YoY, as more supply reached the market.
Within Rolex, the ranking of price moves:
- Appreciating: Submariner 126610LN (+2.4%), Datejust 41 wimbledon (+1.8%)
- Stable: OP 41 silver, Datejust 36
- Declining: GMT Batman (-7.8%), Sub Hulk (-7.3%), Daytona 116500LN (-6.0%)
- Falling hardest: Sub gold (-4.2%). The Yacht-Master figure this line used to quote came from a row that mislabelled the 226659 and overpriced it, so it has been withdrawn
Rolex Buy Prices — June 2026 (Condition A with Box/Papers)
Steel Sport
| Reference | Code | Low | Mid | High | YoY |
|---|---|---|---|---|---|
| Submariner Date black | 126610LN | ฿385,000 | ฿420,000 | ฿465,000 | +2.4% |
| Submariner Date "Hulk" green | 116610LV | ฿500,000 | ฿540,000 | ฿600,000 | -7.3% |
| GMT-Master II "Pepsi" | 126710BLRO | ฿595,000 | ฿660,000 | ฿705,000 | -2.7% |
| GMT-Master II "Batman" | 126710BLNR | ฿460,000 | ฿510,000 | ฿545,000 | -7.8% |
| Daytona steel black | 116500LN | ฿730,000 | ฿860,000 | ฿1,000,000 | -6.0% |
| Daytona steel white | 116500LN | ฿850,000 | ฿980,000 | ฿1,120,000 | -6.4% |
| Sea-Dweller | 126600 | ฿355,000 | ฿385,000 | ฿410,000 | — |
| Sky-Dweller steel | 326934 | ฿585,000 | ฿650,000 | ฿730,000 | -4.5% |
| Yacht-Master 42 platinum bezel | 226622 | ฿1,150,000 | ฿1,265,000 | ฿1,395,000 | -3.8% |
Classic
| Reference | Code | Low | Mid | High | YoY |
|---|---|---|---|---|---|
| Datejust 41 wimbledon | 126334 | ฿305,000 | ฿345,000 | ฿380,000 | +1.8% |
| Datejust 41 silver | 126334 | ฿250,000 | ฿285,000 | ฿320,000 | +1.2% |
| Datejust 41 two-tone wimbledon | 126333 | ฿420,000 | ฿455,000 | ฿495,000 | -4.2% |
| Datejust 36 jubilee silver | 126200 | ฿205,000 | ฿232,000 | ฿262,000 | -2.8% |
| Datejust 36 fluted oyster | 126234 | ฿280,000 | ฿350,000 | ฿425,000 | -1.5% |
| OP 41 silver | 124300 | ฿240,000 | ฿265,000 | ฿295,000 | +1.4% |
| OP 41 candy turquoise | 124300 | ฿685,000 | ฿745,000 | ฿820,000 | -10.4% |
| OP 41 candy coral | 124300 | ฿430,000 | ฿475,000 | ฿525,000 | -10.1% |
| OP 36 silver | 126000 | ฿240,000 | ฿305,000 | ฿360,000 | -1.2% |
Gold
| Reference | Code | Low | Mid | High | YoY |
|---|---|---|---|---|---|
| Day-Date 40 yellow gold champagne | 228238 | ฿1,180,000 | ฿1,290,000 | ฿1,420,000 | -2.3% |
| Day-Date 40 yellow gold green diamond | 228238 | ฿1,950,000 | ฿2,200,000 | ฿2,485,000 | -1.4% |
| Day-Date 36 yellow gold | 128238 | ฿985,000 | ฿1,098,000 | ฿1,235,000 | -3.1% |
| Submariner yellow gold | 126618LB | ฿1,080,000 | ฿1,170,000 | ฿1,280,000 | -4.2% |
| Yacht-Master 42 white gold | 226659 | ฿845,000 | ฿890,000 | ฿1,010,000 | — |
| GMT rose gold | 126715CHNR | ฿1,180,000 | ฿1,280,000 | ฿1,420,000 | -5.6% |
Sport & Vintage-Friendly
| Reference | Code | Low | Mid | High | YoY |
|---|---|---|---|---|---|
| Explorer 36 | 124270 | ฿245,000 | ฿265,000 | ฿280,000 | — |
| Explorer II 226570 polar | 226570 | ฿385,000 | ฿425,000 | ฿475,000 | -4.8% |
| Air-King 40 | 126900 | ฿198,000 | ฿222,000 | ฿252,000 | -3.6% |
| Milgauss (discontinued) | 116400GV | ฿285,000 | ฿320,000 | ฿362,000 | +5.4% |
Calculation Notes
All prices are Bangkok clearing prices for condition A pieces with full set (revised to the September 2026 market) — not Chrono24 listing prices. A Tier-1 dealer buying from you pays below these: roughly 78–84% for a Datejust, 82–88% for a Daytona.
Factors that lower buy prices:
- No box/papers: -8 to -18%
- Polishing: -4 to -18%
- Movement not running: -12 to -25%
- Aftermarket parts (strap, bezel): -8 to -15%
- Heavy wear / condition B-: -6 to -12%
Market Drivers — June 2026
1. Submariner 126610LN rising on tight supply
- Riviera Group AD waitlist remains 12–18 months for new allocation
- Pre-owned supply -8% QoQ as loyal sellers hold longer
- Demand from Gen Y/Z "first Rolex" Bangkok buyers steady
2. Daytona declining steadily
- Daytona production increased 2024–2025, driving pre-owned supply higher
- Down from the 2022 peak to a ฿890,000 median (black dial ~฿850,000–฿870,000; the white "panda" trades ~฿90,000–฿145,000 above black)
- Expected to stabilize at ฿850,000–฿900,000 in Q3–Q4 2026
3. Yacht-Master 42 gold well below retail
- The 42mm white gold 226659 trades at about ฿890,000 (WatchCharts US$27,329, October 2026), well below its ฿1,448,000 Thai retail price
- Earlier versions of this report labelled the 226659 a rose gold Yacht-Master 40 at a ฿1.92M median; both the label and the price were wrong
4. OP candy colors past peak
- OP turquoise, coral, yellow down 38–45% from 2023 peak
- Stabilization depends on whether Rolex maintains new allocation — indicators suggest discontinuation in 2027
5. Explorer 36 regaining popularity
- Collectors pursue "vintage-sized sport" — Explorer 36 fits
- Tight Thai AD allocation drives deep pre-owned demand
- Expected to appreciate 4–6% over 12 months
12-Month Forecast
Expected to rise (+):
- Submariner 126610LN: +3–5%
- Datejust 41 wimbledon: +2–4%
- OP 41 silver: +1–3%
- Explorer 36: +4–6%
- Milgauss (discontinued): +6–10% (collector demand)
Expected to hold (0%):
- Datejust 36
- OP 36 silver
- Day-Date 40 champagne
- Air-King
Expected to fall (-):
- Daytona 116500LN: -3 to -6%
- GMT Batman: -5 to -8%
- Sub Hulk: -3 to -5%
- OP candy colors: -5 to -10%
Seller Guidance
Sell now if you hold:
- GMT Batman (downside still open)
- Sub Hulk (post-discontinuation correction ongoing)
- OP candy colors (Rolex may end production next year — pre-owned supply will expand)
Hold if you own:
- Submariner 126610LN (upward trend)
- Datejust 41 wimbledon (stable to appreciating)
- Day-Date 40 champagne (stable)
- Explorer 36 (appreciating)
Sell and reposition if you own:
- Sub Hulk → swap to Sub black 126610LN (Thai Watch Market accepts trade-in)
- OP candy → swap to OP silver (stability)
- GMT Batman → swap to GMT Pepsi (premium maintenance)
Send Photos for Evaluation
Send watch photos — dial, case-back, crown, serial — to LINE @thaiwatchmarket. Response within 10 minutes with buy price + my market view + timing recommendation.
Sources:
- Estimates built from public market data (WatchCharts market values, auction results and dealer listings), converted to THB, May 2025 to May 2026
- Auction House Thailand Rolex listings Q1–Q2 2026
- WatchCharts Rolex Index
- Rolex Riviera Group MSRP May 2026