Rolex Datejust Prices in Bangkok, Every Reference — September 2026
The Rolex Datejust is one of the most traded Rolex models in Thailand's pre-owned market. The dial reads "Oyster Perpetual Datejust", which is simply the model's full name, not a separate line. What makes pricing one hard is the spread: three sizes, several metals and hundreds of dial variations. This table groups the family by size and metal so you can find where a given watch sits.
| Reference | Size / material | Bangkok pre-owned range (THB) | Our model page |
|---|---|---|---|
| Datejust 41 | |||
| 126300 | 41 mm Oystersteel, smooth bezel | ฿235,000–฿380,000 | — |
| 126334 | 41 mm Oystersteel, 18k white-gold fluted bezel | ฿250,000–฿420,000 | Datejust 41 126334 |
| 126333 | 41 mm yellow Rolesor (steel + 18k yellow gold), fluted bezel | ฿420,000–฿495,000 | — |
| 126331 | 41 mm Everose Rolesor (steel + Everose gold), fluted bezel | ฿460,000–฿540,000 | — |
| Datejust 36 | |||
| 126200 | 36 mm Oystersteel, smooth bezel | ฿190,000–฿280,000 | — |
| 126234 | 36 mm Oystersteel, 18k white-gold fluted bezel | ฿280,000–฿425,000 | — |
| 126233 | 36 mm yellow Rolesor, fluted bezel | ฿365,000–฿570,000 | — |
| Datejust 31 | |||
| 278274 | 31 mm Oystersteel, 18k white-gold fluted bezel | ฿290,000–฿525,000 | — |
| Previous generation | |||
| 116234 | 36 mm steel, white-gold fluted bezel, Calibre 3135 (made until 2018) | ฿220,000–฿320,000 | — |
Every number has a source, and all of them are estimated clearing prices rather than primary Bangkok sold data. We start from international price guides and pre-owned indices (WatchCharts, WatchGuys, Ermitage) as of September 2026, convert at 32.5 baht to the dollar, check against Thai dealer listings, and then take off about 10%, because asking prices and valuations usually sit 8–12% above what actually changes hands. The 126334 row matches our own model page. The Datejust 31 also comes in several gold Rolesor references (278273, 278271 and others) that we don't yet have enough data to publish, so we appraise those one watch at a time.
Which Reference, and Why the Prices Differ
With the Datejust, price depends less on the sub-model than on three material choices:
- The bezel. A smooth bezel is steel. A fluted bezel is 18k white gold, even on a steel case. That is why the 126334 and 126234 carry higher retail prices than their smooth-bezel twins, the 126300 and 126200. The fluted bezel is also the hardest part for counterfeiters to get right.
- Gold in the case and bracelet. Rolesor means steel combined with 18k gold on the bezel, crown and centre bracelet links. The Rolesor models sit clearly above steel in the table, and Everose (126331) usually edges out yellow gold (126333).
- Dial and bracelet. Wimbledon (slate with green Roman numerals) and mint green dials trade above silver, white or black. Diamond and mother-of-pearl dials sit at the top of each band. On fluted-bezel models, Thai buyers generally prefer the five-link Jubilee bracelet to the three-link Oyster.
41 vs 36 mm. The Datejust 41 (126300, 126334) launched in 2016. The current Datejust 36 (126200, 126234) followed in 2018. Both use Calibre 3235 with roughly 70 hours of power reserve. The 36 mm is the original Datejust size and suits small-to-medium wrists, which are common among Thai buyers.
Datejust 31. The 278274 uses Calibre 2236 and is the size women choose most often. Its band is wide because the dial range is so broad, from plain sunburst to diamond-set mother-of-pearl.
The previous-generation 116234. It has the same white-gold fluted bezel but uses Calibre 3135 (48-hour power reserve) instead of the 3235. It is the cheaper way into a fluted Datejust.
Datejust Price Movement 2024–2026
We don't publish a month-by-month median for the Datejust, because we don't have verifiable Bangkok sold data to build one. What the sources show:
- 126334: WatchCharts reported in April 2026 that it was up 27.3% over five years and trading about 22.7% above its $10,900 US retail (details on our Datejust 41 126334 page)
- Datejust 31: WatchCharts reports both the 278274 and 278273 up around 5% over the year to early 2026
Thai retail is higher than US retail once converted (the 126334 is ฿472,600 at Nam Sawang), so pre-owned examples here usually trade below local list, even though they trade above list abroad.
What's Specific to the Thai Market
- Gift watches. Many Datejusts in Thailand were wedding, birthday or graduation gifts. They often sit in a drawer for years, the box goes missing, or the warranty card stays with whoever bought it. If you plan to sell, track down the paperwork first. Completeness still affects the price, even though a Datejust loses less without its box than a sports model does.
- Thai-issued warranty cards. Buyers here pay more for a card issued by a Thai retailer, because the watch can then be serviced easily at Rolex's Bangkok service centre.
- Fakes in Bangkok. Counterfeit Datejusts are very common, especially 41 mm on Jubilee. On every watch we check the sharpness of the fluting (fakes often use plated steel with shallow grooves), the cyclops lens, which should magnify the date about 2.5 times, the evenness of the engraving on the inner rehaut ring, and the separate polishing on each Jubilee link. Our Rolex authentication guide covers more.
- Datejust vs Oyster Perpetual. The two are often confused. The Oyster Perpetual has no date window and no cyclops, and it is priced accordingly. See the full comparison at Datejust vs Oyster Perpetual.
Selling Your Datejust — How It Works
Most Bangkok Rolex dealers pay sellers 70–80% of the market range, as we explain on our sell Rolex in Bangkok page. Before you take an offer from anyone, know which reference you have, whether the bezel is smooth or fluted, and where it sits in the table above.
- Send five photos via LINE: dial, caseback, crown, the serial between the lugs at 6 o'clock, and the warranty card if you have it
- Receive a price band within 10 minutes: from Khun Naru or Khun Ton
- Schedule an at-home or at-condo verification: we travel to 12 Bangkok districts
- Settlement within 60 minutes: cash or bank transfer
- Receipt and AML/KYC record: every transaction is documented
Get a LINE quote for your Datejust →
If you are buying rather than selling, see pre-owned Rolex in Bangkok, or the brand overview at Rolex price guide Thailand.
Data sources:
- Thai Watch Market Datejust 41 126334 model page (estimated clearing prices, September 2026)
- WatchCharts: Rolex Datejust prices (market values for 126333 and 126331, September 2026; 278274, January 2026)
- WatchGuys reference pages: 126300, 126200, 126234, 126233, 278274, 116234
- Ermitage: Rolex Price Guide 2026 (126300, 126200)
- Exchange rate used: 32.5 THB per US dollar